Harambee Relays
Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Harambee Relays
Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Harambee Relays
Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Harambee Relays
Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Seneca College Atmospherics
Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Atmospherics
Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Atmospherics
Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Atmospherics
Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Documentary Filmmaking Institute
Seneca College Documentary Filmmaking Institute

Background: Companion web area for annual print campaign in Toronto weeklies and commuter dailies promoting niche filmmaking program. Fleshes out program benefits and tells its story.

Voice: Straightforward and institutional. Provides detail that informs the candidate's aspirations.

Seneca College Documentary Filmmaking Institute
Seneca College Documentary Filmmaking Institute

Background: Companion web area for annual print campaign in Toronto weeklies and commuter dailies promoting niche filmmaking program. Fleshes out program benefits and tells its story.

Voice: Straightforward and institutional. Provides detail that informs the candidate's aspirations.

Soccer Banter- World Cup 2014
Soccer Banter- World Cup 2014

Background: Re-cap article for one of the more compelling games of the 2014 World Cup. Short paragraphs supported by <h2> subheads to guide reader attention and boost search.

Voice: Light tone mixed with serious analysis.

Soccer Banter - The Football Sartorialist
Soccer Banter - The Football Sartorialist

Background: Annual preview of the uniforms worn by the 22 teams in the English Premier League.

Tone: Light and easy; a bit of fun.

 

 

Van der Saar
Van der Saar

Photography and art direction for personal recording project.

No One Remembers (LP)
 

Van der Saar
Van der Saar

Photography and art direction for personal recording project.

River Hame (single)

Harambee Relays
Harambee Relays
Harambee Relays
Harambee Relays
Seneca College Atmospherics
Seneca College Atmospherics
Seneca College Atmospherics
Seneca College Atmospherics
Seneca College Documentary Filmmaking Institute
Seneca College Documentary Filmmaking Institute
Soccer Banter- World Cup 2014
Soccer Banter - The Football Sartorialist
Van der Saar
Van der Saar
Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Harambee Relays

Background: Original web copy for US-based relay race with a twist on the running format. Work features strong call out message and distinctive voice.

Voice: A little bit "ra-ra/go get 'em," and a little bit cheeky, but serious enough to give the race credibility with the serious runners it hopes to attract.

Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Atmospherics

Project management and art direction for large scale installation aimed at enhancing common spaces across campuses.

Seneca College Documentary Filmmaking Institute

Background: Companion web area for annual print campaign in Toronto weeklies and commuter dailies promoting niche filmmaking program. Fleshes out program benefits and tells its story.

Voice: Straightforward and institutional. Provides detail that informs the candidate's aspirations.

Seneca College Documentary Filmmaking Institute

Background: Companion web area for annual print campaign in Toronto weeklies and commuter dailies promoting niche filmmaking program. Fleshes out program benefits and tells its story.

Voice: Straightforward and institutional. Provides detail that informs the candidate's aspirations.

Soccer Banter- World Cup 2014

Background: Re-cap article for one of the more compelling games of the 2014 World Cup. Short paragraphs supported by <h2> subheads to guide reader attention and boost search.

Voice: Light tone mixed with serious analysis.

Soccer Banter - The Football Sartorialist

Background: Annual preview of the uniforms worn by the 22 teams in the English Premier League.

Tone: Light and easy; a bit of fun.

 

 

Van der Saar

Photography and art direction for personal recording project.

No One Remembers (LP)
 

Van der Saar

Photography and art direction for personal recording project.

River Hame (single)

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